Through my time at UNC-Chapel Hill, I explored the intersection of creativity, communication, and strategy through classes and campus organizations. From media production and PR to hands-on roles with Coulture Magazine and the FashionMash program, I built a strong foundation in storytelling, design, and collaboration. Here’s a collection of projects that showcase that work.
Writing & Editorial
Personal Essay | I Am an Amy March, and No, I Won’t Apologize
“Amy March is just a woman. A woman who was once a young girl, who wanted to be her own person without living in the shadows of her older sisters. A woman who dreamed of being an artist, of being great, but had the misfortune of not being born rich or a man. A woman who loved so strongly that she screamed to stop a carriage in the middle of France for a man who had yet to return her feelings. A woman who wanted, for once in her life, to be someone’s first choice.”
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Profile | Christina Stratton
“By showcasing her femininity rather than hiding her authentic self to appease others, she empowers her followers to do the same. In a world where pink is still stigmatized as too girly, too unprofessional, or too weak, Stratton crushes that stereotype in her hot pink platform stilettos—and walks away in a matching pantsuit.”
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Public Relations & Strategic Communication
Note in the Pocket | Media Kit
I developed a full suite of press materials for Note in the Pocket, a North Carolina nonprofit providing clothing to children in need. The kit includes a news release, fact sheet, feature profile, and speech with Q&A, all written to reflect the organization’s mission and brand voice.
Crisis PR Case Study: HBO’s The Idol
I conducted an in-depth analysis of HBO’s communications response to The Idol controversy, examining brand impact, stakeholder perception, and crisis theory application. I proposed alternative strategies rooted in transparency, tone alignment, and brand integrity.
Industry Analysis Paper: Warner Bros. Discovery
For my Media and Journalism capstone in Digital Media Economics, I conducted a semester-long analysis of Warner Bros. Discovery, focusing on how the company balances legacy media with the demands of the modern streaming era. This paper offers an in-depth look at its business model, leadership, audience strategy, and financial health.
Sample Press Release: Brandwein's Bagels
Written as part of a Public Relations course, this press release announces the launch of Brandwein’s Bagels’ new salad menu. The assignment focused on applying professional PR structure, tone, and brand voice to create a realistic media release for a local Chapel Hill business.
Events & Experiential Marketing
STELLA by Stella McCartney | UNC FashionMash Experiential Design Course
As a part of the FashionMash program at UNC, I worked with my peers in a semester long effort to organize a luncheon to promote Stella McCartney’s skincare line, STELLA, and introduce prospective students to the program. We transformed every inch of our classroom space, from the stairwell to the bathrooms, to create an interactive marketing experience.
Art & Aperitivo | Coulture Magazine
For my first assignment as the Director of Outreach for Coulture Magazine, I organized and executed the highly successful “Art & Aperitivo” event, showcasing student artists and their works through strategic event planning, artist recruitment, venue selection, meticulous setup, and effective promotion.
Design
Coulture Magazine: 2024 Issue
I used Adobe InDesign to design a two-page spread for the 2024 issue of Coulture Magazine, a student-run fashion and lifestyle publication at UNC. Each student in my FashionMash class created their own layout for this article, and my design was selected for publication.
Videography & Production
Holislay Cheer | COMM 230: Audio/Video/Film Production and Writing
For my final project in my COMM 230 course, I worked with a partner to direct, produce, shoot, edit, and write the script for this 10 minute comedy/horror short film.